Selected work
A recognisable world, made to work hard
Collections, custom commissions and the characters that hold it all together. A look at how Ada & Fig turns ideas into pictures people remember.
Flagship case study
Building Ada & Fig
The studio's own brand is its clearest brief: give a solo practice a face, a voice and a world.
We designed two characters with fixed rules (Ada's curious, capable expression; Fig's one-up-one-down ears), then built a calm system around them: aubergine on warm paper, flat pastel fields, soft rounded shapes. Charm from the characters; confidence from the layout.
