A creative studio built around character.
Ada & Fig creates original illustration, characters and visual worlds for books, brands and digital experiences.
From one-off commissions to complete illustration systems, every piece is made to give an idea its own distinctive place in the world.
Two characters. One curious point of view.
Ada
The observerAda notices the things other people miss.
She collects ideas, asks questions and turns everyday moments into stories. Thoughtful, imaginative and always ready to make something.
Fig
The explorerFig tends to find the interesting route rather than the sensible one.
Alert, loyal and led by curiosity, Fig has an excellent instinct for discoveries, distractions and the occasional bit of trouble.
Together, they bring warmth, curiosity and a little unpredictability to everything the studio makes.
Full of character. Built to belong.
We believe illustration should do more than decorate.
It should help tell the story, explain the idea and make whatever surrounds it feel more distinctive and human.
That is why every character, object and scene is created as part of a wider visual world. Expressive enough to be remembered. Flexible enough to be genuinely useful.
Use a single illustration or bring an entire collection together. Either way, every piece should feel as though it was always meant to be there.
Four things at the heart of our work.
Curiosity
Look closer. Ask another question. Follow the idea a little further.
Character
Give every idea a voice, a point of view and a reason to be remembered.
Purpose
Make work that earns its place and works beautifully wherever it goes.
Warmth
Keep it human, generous and open to humour, surprise and the occasional unexpected detour.
Make something with usHave an idea in need of character?
Choose something from our ready-made collections or tell us about the world you would like us to create.