For ideas that need a little more character.
Ready-made collections and custom illustration for books, brands and bright ideas. Full of character. Built to belong.
Pick a world. Make it yours.
Commercially licensed, supplied in every useful format and ready to bring more life to whatever you are making.
Have something else in mind?
Tell us what you are imagining. We create original characters, illustrations and complete visual worlds around your idea.
Made especially for you
Some ideas need a world of their own.
When ready-made is not quite right, we start with a blank page. Together, we can build a cast of characters, shape a story or create an illustration system that could only belong to you.
Children's book illustration
Turn your story into somewhere readers can go.
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Brand & website illustration
Give your brand a visual language of its own.
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Custom graphics & icon sets
Make every detail feel connected.
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Commissions & character design
Start with one unforgettable character.
ExploreTwo curious minds. One way of seeing things.
Ada notices what other people pass by. Fig follows whatever looks interesting.
Together, they represent how we work: observe closely, wander occasionally, ask better questions and make something useful from what we find.
The illustration brings the personality. Everything around it gives that personality room to work.
Curious
There is always more to notice.
Useful
Beautiful is better when it has a job to do.
Warm
Made for people, not audiences.
Playful
A little unexpected, never unnecessary.
From tiny spark to finished world.
Wonder
We begin with the idea behind the idea: who it is for, where it will live and what you want people to feel.
Shape
We establish the characters, palette, atmosphere and visual rules that will hold everything together.
Make
Then we draw, develop and refine, sharing the work as the world begins to take shape.
Set it free
You receive everything in the formats you need, ready to use, reuse and send out into the world.
Find the piece your idea was missing.
Characters, objects, gestures, places and wonderfully specific little things. Each collection is drawn as one complete visual world, ready to mix, match and make your own.
Good Dogs, Busy People
Loyal dogs, busy owners and the everyday adventures they share.
Learning Out Loud
Kids, helpers, classrooms and the happy noise of figuring things out.
Hands Up
Pointing, waving, counting, celebrating: forty-nine ways to say it with your hands.
Show of Hands
Waves, points and handshakes in bold outline with flat colour — the house style, on hands.
All Hands
Waves, points and handshakes in flat colour-block with no outline — a companion set to Show of Hands.
Cats At Play
Twelve cats at play — stretching, chasing bubbles, curling up, tangled in wool.
Email sign-upA gift from the studio
Twenty illustrations. Zero strings.
Download a free collection of Ada & Fig favourites, then hear about new releases, studio discoveries and useful ideas every now and again. No daily noise. No relentless countdown timers. Just good things when we have them.
We will send the download link straight to your inbox. Leave whenever you like.